Campaign: Value Proposition
Objective
Create an inspiring campaign to educate consumers on the value of Tail, highlighting what sets the company apart from the competition through a clearly defined value proposition. Build authority on fit and style while reinforcing brand trust.
Challenge
Enhance the company’s reputation while placing the audience at the center of the “why,” keeping the message fun, entertaining, and educational.
Slogan
You are at the Heart of Everything We Do
Strategy & Execution
Dedicated e-commerce photos with playful poses showcased across landing pages and email heroes.
A custom landing page paired with weekly email launches during a high-peak month.
Supporting assets included social media static images and short-format videos to reinforce the message.
Results
Sales increased by 14% YOY, with engagement and positive reviews up by 15%.
