I've led a wide range of photo shoots—both in-studio and on location. My role spans the full process: from developing the creative concept to collaborating with internal teams like marketing and merchandising, as well as external partners including photographers, studios, models, stylists, and location managers.
I handle everything from securing permits to building timelines for planning, execution, and post-production. I'm also deeply involved in image selection and editing direction to ensure each project aligns with the creative vision and business goals.