I've led the creation of logos and branding for several lines of packaged goods. My process starts with understanding the marketing goals, desired look and feel, and identifying the target audience. From there, I develop logo concepts that align with the brand’s vision, guiding them through review and approval.
Once the logo is finalized, I build out a cohesive brand identity that sets the tone of voice and ensures flexibility across both digital and print platforms. I've also developed full brand guidelines to maintain consistency across all brand touchpoints and applications.
