Marlene Leibowitz
CREATIVE DIRECTOR
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Video

The videos featured here include a mix of professionally produced content and user-generated footage. Each one was part of a larger campaign that also included digital assets like web banners, emails, and social media posts, created for both organic and paid channels.

For these projects, I partnered with professional videographers to shape the overall concept and define campaign goals. I also worked with influencers—providing creative direction on product placement and helping them highlight key messaging that would resonate with our audience. In some cases, I took on video editing myself using Adobe Premiere Rush and Premiere Pro to refine and finalize influencer content.

 Video Art Direction: The videos displayed on this page were created for website banners and paid media content.

Professionally created video, featured on the homepage, showcasing new arrivals.

Professionally created video, used on paid media advertising, achieving a 9.31 purchase ROAS.

Professionally created video, used on paid media advertising, achieving 5%+ purchase ROAS.

UGC video, edited in Adobe Premiere Rush, performing exceptionally well in paid media advertising, achieving 5%+ ROAS during 8+ weeks.

UGC video edited with Adobe Premiere Rush.