Marlene Leibowitz
CREATIVE LEAD
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Video

For these video projects, I partnered with professional videographers to shape the overall concept and define campaign goals. I also worked with influencers—providing creative direction on product placement and helping them highlight key messaging that would resonate with our audience.

Marketing Videos

Professionally created video, featured on the homepage, showcasing new arrivals. The video increased the year over year weekly site performance by 15%.

Professionally produced video featured on the homepage and used in Meta and Google paid media campaigns, delivering a 4:1 return on ad spend (ROAS).

Professionally produced video featured on the homepage and used in Meta and Google paid media campaigns, delivering a 4:1 return on ad spend (ROAS).

UGC Social Media Videos

The videos below were edited from user-generated content (UGC) using Adobe Premiere Pro. Each achieved strong weekly performance, with ROAS consistently exceeding 4:1 on Meta and Google ads.

Brand Videos

Created to celebrate the company’s 50th anniversary, this video highlights its legacy, longevity, and commitment to quality. It performed exceptionally well in Meta and Google ad campaigns, achieving a ROAS of over 4:1.

Commemorative video created for the 50th Anniversary Sales Meeting, achieving record engagement across social media.