CREATIVE LEAD
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Print

Print projects included catalogs, brochures, and direct mail for both consumer and wholesale channels. I led creative direction, managed photo shoots, oversaw layouts and approvals, and collaborated with cross-functional teams to ensure accuracy and deliver high-quality, print-ready results.

Direct to Consumer Catalog Cover

Direct-to-Consumer Catalog Cover

Direct to Consumer Catalog Spread

Direct-to-Consumer Catalog Spread

Direct to Consumer Catalog Spread

Direct-to-Consumer Catalog Spread

Direct to Consumer Catalog Spread

Direct-to-Consumer Catalog Spread

Direct-to-Consumer Athleisure Catalog
Cross-functional catalog project, where I led photoshoot direction through to final design for print and digital.


Wholesale Golf Catalog - Section Opener

Wholesale Golf Catalog - Introduction to Collection Spread

Wholesale Golf Catalog - Section Opener

Wholesale Golf Catalog - Introduction to Collection Spread


Wholesale Golf Catalog - Opening Spread

Wholesale Golf Catalog - Opening Spread


Wholesale Golf Catalog - Cover and Opening Spread

Wholesale Golf Catalog - Cover and Opening Spread

Wholesale Golf Catalog - Section Opener

Wholesale Golf Catalog - Introduction to Collection Spread

Wholesale Golf Catalog - Section Opener

Wholesale Golf Catalog - Introduction to Collection Spread


Wholesale Golf Catalog - Introduction to Season Spread

Wholesale Tennis Catalog - Introduction to Season Spread

Wholesale Catalog Spread

Wholesale Catalog Spread

Wholesale Catalog Spread

Wholesale Catalog Spread

Wholesale Golf & Tennis Catalogs
Directed wholesale catalogs from concept to print, blending technical detail with a modern, fashion-forward aesthetic.


Brochure Packaging Insert (Inside)

Trifold Brochure Packaging Insert (Inside)

Brochure Packaging Insert (Outside)

Trifold Brochure Packaging Insert (Outside)

Tri-Fold Brochure & Launch Campaign
Led creative for a vibrant brochure and launch campaign, from photoshoot direction to web and email extensions.


Holiday Gift Guide Trifold Brochure

Holiday Gift Guide “Cardalog”
This promotional piece was designed as a holiday gift guide in “cardalog” format. I oversaw the project from the photoshoot through to final delivery. We partnered with PostPilot for print production and distribution.


DTC Catalog Spread

Seasonal Direct-to-Consumer Catalog Spread

Seasonal Direct-to-Consumer Catalog Spread



Promotional Direct Mail Postcards
Used for periodic campaigns with strong results. I supervised photo selection and visual asset creation, with printing and distribution handled by P3 Media or PostPilot.


Invitations and Cards
Selected designs from my personal Zazzle store, where I serve as designer, curator, and promoter.

These invitations are adorable! Several guests commented on them and asked where I had them made.
— Krystina

Corporate Posters

Corporate Poster Series
Designed three cohesive posters celebrating the company’s legacy, each able to stand alone or work as a series.