Seasonal Home Page Refresh
Tail Active Homepage
Positioned the line as modern, stylish, and versatile activewear for all pursuits, setting it apart from other company collections.
“Day in the Sun” Homepage
This campaign positioned activewear as a go-to choice for both travel and resort settings by highlighting its versatility and performance.
Valentine’s Day Homepage
This homepage refresh invited customers to “fall in love with their style” through a romantic yet sporty visual narrative.
Equestrian Capsule Homepage
Introduced a unique capsule to a new audience by featuring it in an authentic equestrian setting with the support of a farm owner.
“Designer Spotlight” Homepage
Led the photoshoot and creative direction for a homepage refresh launching a modern athleisure capsule that blends performance with style.
Desktop Web Banners
Wear Red Theme Webpage Banner
Developed as an alternative to Valentine’s Day theme for the month of February, focusing on women’s health.
Travel Theme Webpage Banner
Developed as part of a travel-focused campaign aimed at highlighting the versatility of activewear.
Summer Webpage Banner
Developed as part of a summer-focused campaign aimed at highlighting lightweight and versatile golf wear.
Holiday Season Webpage Banner
Showcased a ready-to-wear capsule in a festive yet elevated, high-end style.
The Valentine’s Shop Webpage Banner
Showcased the pink and red athleisure assortment in a playful, seasonal style.
Fun in the Sun New Arrivals Webpage Banner
Showcased the activewear capsule as a stylish, feminine collection that’s both fun and sun-safe.
Emails
Loyalty Program Emails and Banners
“Stripe Hype” Emails and Web Banners
Launched an exclusive activewear capsule while promoting the company’s loyalty program. As Art Director, I led the creative concept, directed the photoshoot, and developed campaign assets—driving a 12% increase in loyalty membership.