Campaign: I Got This
Objective
Launch a full-price capsule of golf apparel in collaboration with Amy Bockerstette—an inspiring golfer and Tail ambassador—to raise funds for the I Got This Foundation and reinforce the company’s commitment to social values.
Challenge
Inspire the audience by featuring the founder of the I Got This Foundation, a young woman with Down syndrome whose passion for competitive golf embodies positivity, determination, and inclusion. The campaign needed to celebrate both her story and the brand’s role in making a difference for people with disabilities.
Slogan
I Got This
Strategy & Execution
Directed a lifestyle photoshoot featuring Amy in fun yet competitive settings.
Produced an exclusive interview highlighting her mission and achievements.
Designed a custom landing page supported by weekly email launches throughout the campaign.
Developed social media assets—including static posts and short-form videos—to amplify awareness and engagement.
Results
Engagement and positive feedback increased by 45%.
85% sell-through of the capsule, with the full amount donated to the I Got This Foundation.
