Valentine’s Day Homepage Refresh
As part of our Valentine’s Day campaign, this homepage refresh invited customers to “fall in love with their style” through a romantic yet sporty visual narrative. Targeted at women with active, social lifestyles, the design blends classic holiday motifs—like roses, pinks, and reds—with high-performance apparel suitable for both athletic and casual wear.
As Art Director, I led the merchandising strategy, directed and executed the photo shoot, and oversaw final asset approval. The result is a vibrant, cohesive campaign that highlights top-performing pieces in a playful, stylish light.
Leap Year Desktop Web Banner
Mobile Home Page Banners
Best Seller Web Banner
Day in the Sun – Homepage Refresh
This campaign positioned activewear as a go-to choice for both travel and resort settings by highlighting its versatility and performance. Set against a sun-drenched, resort-inspired backdrop, the creative emphasized key product benefits such as UPF 50+ sun protection, moisture-wicking, and quick-dry functionality—blending style with practicality for warm-weather getaways.
As Art Director, I developed the campaign concept, led the photo shoot direction, and oversaw final asset approval. The campaign extended across the homepage, email marketing, and social media, creating a cohesive and aspirational message across channels.
Email Campaign
Travel Theme Webpage Banner
This webpage banner was developed as part of a travel-focused campaign aimed at highlighting the versatility of activewear. The goal was to position these pieces not only for fitness but also as ideal travel companions—thanks to their easy-care, wrinkle-resistant features that make packing effortless.
As Art Director, I led the creative concept, directed the product layflat photo shoot, and designed the campaign assets. The layout was carefully crafted to resonate with active women of all shapes and lifestyles, showcasing a flexible wardrobe suited for both workouts and getaways.
The broader campaign included a suite of digital assets, including webpage banners, promotional emails, and social media content.
Desktop Format Home Page Web Banners
Desktop Format Web Pages
Direct to Consumer Emails
Direct to Consumer Emails