CREATIVE DIRECTOR

About

For over 20 years, I’ve had the privilege of building a career in something I’m passionate about.

My journey has taken me from an entry-level Graphic Designer to a Creative Director, where I now conceptualize and manage both digital and print projects. Throughout my career, I’ve prided myself on being a hands-on leader, staying deeply involved in the craft while demonstrating exceptional organizational and time management skills.

I lead and inspire a dynamic team of in-house and freelance designers, production artists, retouchers, photographers, videographers, and copywriters. I empower them to leverage their unique talents, consistently delivering high-quality results within budget and on schedule.

My expertise spans both print—where I understand color settings and pre-press intricacies—and the ever-evolving world of digital media. I’ve directed numerous photo shoots and video projects, both in-studio and on-location, using storytelling to engage audiences and meet marketing objectives. These projects demand strong coordination and collaboration with professionals across various disciplines to bring the vision to life.


SOFTWARE PROFICIENCY

Design & Development
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat), Canva, Figma, Sketch

Photo Editing
Lightroom, Capture One, Adobe Photoshop

Social Media Management
Later, Hootsuite, Sprout Social

Project Management
Trello, Asana

Collaboration & Productivity
Microsoft 365 (Outlook, Word, Teams, SharePoint, Excel, OneDrive), Google Workspace (Docs, Sheets, Slides)


Creative Leadership Skills

Creative vision and concept development

Strategic thinking and problem solving

Time and project management

Budget and resource management

Cross-functional team and vendor collaboration

Clear communication and leadership across departments

Highly organized and deadline-driven