Valentine’s Day Homepage Refresh
This homepage refresh invited customers to “fall in love with their style” through a romantic yet sporty visual narrative. As Art Director, I led the merchandising strategy, directed and executed the photo shoot, and oversaw final asset approval. The result was a vibrant, cohesive campaign that increased YoY sales by 18%.
Leap Year Desktop Web Banner
Mobile Home Page Banners
Best Seller Web Banner
Day in the Sun – Homepage Refresh
This campaign positioned activewear as a go-to choice for both travel and resort settings by highlighting its versatility and performance. As Art Director, I developed the campaign concept, led the photo shoot direction, and oversaw final asset approval. The campaign extended across the homepage, email marketing, and social media, incresing sales by 15% during the summer months.
Email Campaign
Travel Theme Webpage Banner
This webpage banner was developed as part of a travel-focused campaign aimed at highlighting the versatility of activewear. As a hands-on Art Director, I led the creative concept, directed the product lay flat photo shoot, and worked on the campaign assets. The layout was carefully crafted to resonate with active women of all shapes and lifestyles, increasing YoY sales by 12%.
Desktop Format Home Page Web Banners
Desktop Format Web Pages
Direct to Consumer Emails
Direct to Consumer Emails